Here is some 21st-century tough love: A soybean is a commodity and so is everything you sell. That’s right; virtually everything customers need or want is a commodity–even service. The only thing that differentiates you from competitors today is the way customers feel about the experience they have when they do business with you. That’s it! EVERYTHING else is a commodity. Any questions? Indeed, it’s a new world here in the 21st century. Customers have Read More
Sep 172011
Sep 292010
By Warren Barnes Many online small business owners want their site to look as nice as possible and are more than willing to add all the bells and whistles to make it memorable to their customers. While this is a noble approach, it can end up costing you plenty in lost sales. Many of your buyers will find special effects on a website cute the first time they visit, but they will become quite annoyed Read More
Email Ettiquette
Clay Thornton, Ettiquette
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Mar 172010
A lot of my clients need to read this: E-Mail Etiquette Introduction This document is intended to offer guidance to users of electronic mail (e-mail) systems. This is not a “how-to” document, but rather a document that offers advice to make you more computer-worthy (probably more worthy than you desire) and to prevent you from embarrassing yourself at some point in the near future. To, Cc and Bcc With only three choices for addressing an Read More
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