Web Design - Hosting - Ecommerce
How Can A Site Help?
Administrative costs can be dramatically reduced through proper usage of a web site.
Website Design Planning
Planning for web site development is critical in building and maintaining a sustainable and scalable web site.
How the Web Works
Your website is an important marketing tool for keeping your current customers informed and reaching out to new customers.
Here is a helpful checklist when planning your website project
Proper planning is the key to assurring your website design goes as smoothly as possible. This is your opportunity to assess your goals for the website, and create a plan to achieve those goals. Below is a checklist of topics you will need to consider.
Checklist for launching a new Web site
Do you have a URL (i.e. www.yourcompany.com)?* Do you have a hosting provider for the URL?
Do you have exisiting marketing materials and copy you could use for your Web site?
Do you have a site structure developed?
The easiest way to achieve this is to create an outline of the structure you would like for your site.
Do you have all the content for your site?
Do you have your company information written out (About Us, Contact Info, Team, PR, etc.)?
Do you need a database or e-Commerce developed for your Web site?
Do you want/need photographic elements on your Web site?
What are your marketing goals for this site?
Search Engine Marketing
Online Marketing
Off-line Marketing
Who is your target audience?
Are you planning on optimizing your site for search engines?
When do you want to launch the Web site?
What is your budget for the Web site launch?
How often do you anticipate making updates to your Web site?
Checklist for planning an e-Commerce site
Is your current Web site running on UNIX server, Windows server, or Other Type?
Do you currently have a merchant account?
How many products do you anticipate selling?
Do you have/need images for your products?...if yes what format are they?
Do they need to be scanned?...or are they in web ready format?
Do you need to track orders?
Do you need to be able to update certain parts of your Web site on your own?
What countries would you be selling products and services in?
Do you want to create a client name and e-mail database?
What are your marketing goals?
Marketing Checklist for New and Existing Websites
What business are you in?
What are your business goals?
What are your marketing goals?
Search Engine Marketing
Paid Inclusion
Pay-Per-Click Search Engines
Search Engine Optimization
Online Marketing
Link Exchange
Banner Advertising
Off-line Marketing
Who is your target market?
Have you performed research to find out who your target market is?
How many new products and services are you planning for the next 12 months?
Where do you imagine your potential customers finding out about your products and services (i.e. Web, tradeshows, print, radio, television, etc.)
Do you have any current marketing materials (brochures, datasheets, white papers)?