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Responsive Web Design, what it is & why you NEED it
Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. Content, design and performance are necessary across all devices to ensure usability and satisfaction.
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the
@media rule, in the following ways:
- The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
- Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
- Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.
Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced Mobilegeddon in 2015, and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. Responsive web design is an example of user interface plasticity.
Properly Designed it can replace the need for an thus saving you money as well!
Responsive Websites adapt to any monitor that is viewing the website, from the tiniest screen to the largest screen (as long as the images are formed correctly, a 200x200 images will not adapt to a 85" TV Screen)
Other descriptions you will find:
Web pages can be viewed using many different devices: desktops, tablets, and phones. Your web page should look good, and be easy to use, regardless of the device. It is called responsive web design when you use CSS and HTML to resize, hide, shrink, enlarge, or move the content to make it look good on any screen.
Why Should You Care?
Because responsive web design is mobile-friendly, it helps increase visibility on search engines, which in turn can mean more visitors to your website. More traffic results in better lead generation, added conversions and increased sales—three big reasons why you need a responsive web design!
In a nut shell responsive web design is all I offer so along side with my marketing platform at Thor Marketing you are already ahead of the game with Google!
In Closing in my honest opinion responsive design is far more important than an APP!
Responsive Web Design Basics
The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn't optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on the screen.
A multitude of different screen sizes exist across phones, "phablets," tablets, desktops, game consoles, TVs, and even wearables. Screen sizes are always changing, so it's important that your site can adapt to any screen size, today or in the future.
Responsive web design, originally defined by Ethan Marcotte in A List Apart, responds to the needs of the users and the devices they're using. The layout changes based on the size and capabilities of the device. For example, on a phone users would see content shown in a single column view; a tablet might show the same content in two columns.
In the video above is a common scene in any restaurant and household, someone looking something up using a phone instead of a tablet or a computer, people see commercials and search it, will the website they find be readable or not? If responsive it should be as long as not pushed side to side by over sized images!
Contact US if the website you have is not up to standards and let US help you today!
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